When we speak of the death of a salesman, we are not referring to the 1949 Arthur Miller play by the same name. The death we speak of is when you go on an interview and fail to effectively sell yourself to the prospective employer. As we’ve said time and time again, you must sell yourself to get the job you want. Many people choose not to pursue a career in sales, but many forget that when you go on a job interview YOU ARE THE SALESMAN, and you must present a value to the employer. Below are keys points to remember when you go on the next interview.
Engage an employer
Be conversational. A new employer must feel confident that you can articulate yourself to fellow employees, supervisors and customers (if applicable). Do your best to be confident, poised, and professional when talking to someone in the interview. In order to do that, do not speak fast. With many people, fast talking on job interviews creates anxiety and nervousness, which employers pick up on very quickly. And it’s usually a turnoff.
Make and maintain good “I” contact.
Strong eye contact conveys the impression of being direct and open. In addition it is a good indicator of sincerity. It also demonstrates to an employer how you will react in situations when you must deal with other people. So come off confident and direct.
Be a team player
Having this ability is another key ingredient employers look for. Many people at some point of their career must be able to work in a group setting, and your ability to convey that will create the positive impression that they want.
You must prepare!
We have addressed this before in past blogs. If there is one area that impresses employers the most, it’s when a candidate being interviewed does their research and has prepared for the meeting. Knowing something about the company, products, years in business, competitors, etc. always, and I mean always, projects well.
Know what to sell!
Make sure you have studied your resume and can elaborate on any aspect of your resume. Make sure you can cite accomplishments, aka, results! Employers like candidates that have accomplished things. As with any good salesperson, you must know your product inside and out and in this case, YOU are the product.
Keep these elements in mind on your next interview. They will help, and prevent you from being the next Willy Loman.