The amount of information that is available on the Internet can be overwhelming (and even scary, if you’ve ever had a blind date with someone who seemed to know way too much about you). However, as a job-seeker, social media can be your best friend. You just have to use it correctly! For example, here are five ways to use social media to prepare for an interview:
What is the company’s point of view? Go to the company’s website and read their About Us section, as well as any other content that explains the history and objective of the company. Jot down a few questions about this content to ask at the conclusion of the interview.
What does the business do? This might sound like an easy question, but, in the tech world, it is sometimes difficult to know what it is you’re selling. Browse the product selection and price points. Test check out. If you have time, look up some of their competitors, so you have a better idea of the landscape of the industry.
What type of press has this company received? Has this company recently gotten a round of funding? Involved in a lawsuit? Been ranked in the Top Ten in a magazine? This information will help you to make your decision in regards to whether or not you want the job and also give you an idea of what topics to bring up and what topics to avoid.
How do current employees and former employees rate the company? Web sites like Glassdoor.com display reviews of companies just like Yelp does for restaurants. This is a great way to get a sense of what it’s “really” like to work somewhere. Just remember to check the date of each review; companies can change as quickly as within a year!
What do you find when you Google yourself? You should know by now that it’s not a good idea to have college photos of you chugging beers on the Internet for anyone to see. However, just because you have made sure nothing scandalous has ever been posted to Facebook, you want to Google yourself to make sure that you know what will surface. Employers use social media just as much as you do and you don’t want to be caught off guard. Being tech-savvy includes knowing how Google portrays you to the outside world.